This is quite late in going up but I had the privilege of being invited to the launch of Pernia pop up in London on the 9th of November. Sadly I couldn’t go but I had a friend go in my place to check the new shop out.
On the 9th of November, Pernia’s Pop Up Store, India’s leading designer clothing store opened its doors in the heart of London for us to be able to access a beautiful range of traditional, bridal and also contemporary partywear from the most prominent Indian designers. The store features notable names such as House of Masaba, Anamika Khanna, Rohit Bal, Rahul Khanna, Manish Arora, Anita Dongre, Gaurav Gupta and many more.
The store is located in London’s luxurious shopping district, Mayfair, which is the perfect spot for its first international store where their customers abroad will be able to access a wide variety of brands offline. They also provide easy access to their massive brand selection online (with around 500 brands available) making it the ideal choice for your one-stop shopping destination for any occasion.
The interiors are a sight for any fashion enthusiast such as myself. The variety within the colour palette and selection cater to a broad range of sensibilities within the demographic. The modern yet traditional ambience of the store provides for delightful customer experience while reflecting Pernia’s personality.
If you’re an Indian fashionista, this is the place to be. If you’re interested in checking it out, you can find it at 11 Grosvenor St, Mayfair, London W1K 4QB.
